Lead generation is a marketing term that refers to the creation or generation of prospective customer interest or inquiry in a business product or service. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers.

A lead is a sign-up for an advertiser offer that includes contact information and in some cases, demographic information. There are two types of leads in the lead generation market: sales leads and marketing leads. Sales leads are generated on the basis of demographic criteria such as credit score, income, age, etc. These leads are for a specific company or sometimes resold to multiple advertiser or sold exclusively.  Sales leads are typically followed up through phone calls by the sales force. Below is a sample.

Lead Capture Page

When you arrive at a lead capture page, you’re greeted by a request to fill out your contact information. After you submit the form, you'll be able to view the website or get the information you requested.

I can do a professional website and or a lead capture page utilizing SEO, PPC and Affiliate Marketing. Contact me for more information